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A number one sexual wellness model is about to show heads with its audacious new promoting marketing campaign, taking intention on the rate of interest hike revealed by the RBA this week.
Lovehoney Australia’s new Out of Residence (OOH) marketing campaign was launched on Wednesday searching for to “inject a little happiness” with the disclosing of its new billboards.
It comes after the 4.1 rate of interest rise was introduced.
“If you’re getting screwed by 4.1, you might as well enjoy it,” the advertisements learn.
The advert refers back to the RBA’s choice to boost the money price by 0.25 per cent, bringing the present price to 4.1 per cent.
It’s the twelfth time the money price has been raised, with rates of interest now at their highest degree since April 2012, and is predicted to make issues even more durable for households struggling amid the price of residing disaster.
The RBA additionally warned that additional rises might comply with.
Lovehoney managing director Charlie Ganzen stated whereas Aussies are doing it powerful proper now all of us deserve “a moment of escape and happiness”.
“This campaign is about … reminding (people) to prioritise their wellbeing,” he stated.
“By embracing a lighthearted perspective, we hope to bring a smile to people’s faces and provide a momentary escape from the current economic pressures.”
The brand new marketing campaign is being rolled out throughout Australian cities, together with Melbourne and Sydney, and can discover varied promoting codecs.
Maintain your eyes peeled for digital billboards, transit and concrete panel placements that search to unfold some positivity, giving Aussies a much-needed giggle and reminding individuals to care for themselves in powerful instances.
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